They try to help finding your product in a ocean with millions of webshops. But Etsy’s treasure lists are quite restrict. I’ve tried to search for a list with a given theme, but wasn’t quite impressed.
Because everything is measured, you can see how many people visited the list and how many people opened a product page from a treasure list. There is also the possibility like it or to add a comment. The comments gave the impression people like your list: but now Etsy shows which comments come from a featured seller, it is obvious it is more self promotion than reaching out…
The latest “trend” in Etsy is, after adding products to a list, to actually send messages to all shops involved. This can collect up to 16 views and give again the sellers the opportunity to leave a thank you message.
I still get thrilled when someone selects my pretty things. But I only notice other treasures when one of my Etsy contact’s posts or likes one.
Anyway, Xmas is coming and my Xmas set is added to treasure lists 🙂